Some of the most overlooked aspects of the spa business are the promotional materials and in between, spa menuthe one from which you get your income. Often, spa owners and managers will spend a lot of time on media publicity, even word-of-mouth promotion, but will neglect to devote equal time and effort to the two vital elements of spa promotion: the brochure and the spa menu. And yet, of the printed materials, the latter are the ones most viewed by customers, so they deserve their full attention.

Those who examine the brochures or treatment menu are the "selected" media already have an interest in the spa, while the "targeted" promotion most likely escapes or is ignored. Potentials interested in spa services should buy a newspaper or listen to the radio or watch TV at the exact moment the spa is being promoted. For direct mail, an industry percentage of 1% - response is considered a success. Generally speaking, localized marketing has a higher ROI (Return on Investment), but with targeted mailings, you should create interest and attention in the spa products and services being offered, avoiding junk mail.

Even if strategically placed brochures serve the same function, in that they are meant to arouse interest, most of those who will see the brochures or spa menus already have an interest in such products or services.

So, they will look specifically at these materials, to the extent that they find what they are looking for, maybe a spa, maybe one in their perimeter, maybe a particular service. A well-constructed brochure or spa menu will easily win over a customer already inclined to use the spa anyway.

The brochure should give information about your spa's atmosphere, products, services and staff. The menu includes a brief description of the treatments in terms of benefits. The menu is what tells who you are and to the extent that it is constructed effectively, it will sell your services. It is well worth investing time and money in creating a menu. Once created, don't forget to make changes as they arise to what you offer. There's nothing more unpleasant than having to admit that you can no longer offer a service that the customer has requested. Keep your offers fresh, include your prices, use the right words, remember how important first impressions are. And until you teach yourself to make a menu that sells, there's no shame in asking for help. Then be prepared with part two, what should you do with it?

Maria Rendes - Spa Consultant Collaborator

SPARTNER- The Wellness Consultants

0727 912 653

maria.rendes@yahoo.com

www.spartner.es