Several obstacles to spa profitability have been the subjects of this spa business column. I bring up again the spa menu and this time from the profitability point of view.
Please remember, the spa menu is your main marketing tool. While it is important the way the treatments and services are presented, the way they are dressed, this presentation should not dilute, so to speak, the substance of the offer.
Surprisingly, the best spas keeps their menu very simple, which makes selection for the client very easy and, in many ways, even the execution of treatments and operation easier. A well thought out spa menu can be a silent statement of quality and gives confidence in the operator.
A smart menu should also offer the possibility to customize each treatment according to the customer's preferences. A complex menu can confuse and even annoy customers. A telegraphic presentation, such as a listing of the names of treatments with no other details, is not appropriate, but neither are whole documents with scientific explanations, technical details behind the chosen procedures. Treatments and spa services are sold in terms of benefits, in an inviting language that makes potential users imagine themselves living the proposed experiences.
Last but not least it's about content, don't try to be all things to all people.
Maria Rendes - Spa Consultant
Phone: 0727 912 653
Email: maria.rendes@yahoo.com
Update 2025:
After 15 years of discovering the Spa & Wellness world together, despreSpa.ro has become Wellandia.
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